Malcolm Named CIO and VP for Enrollment, Marketing, and Communications at Buffalo State
Buffalo State College President Katherine Conway-Turner announced Monday that she has appointed Jacquelyn Malcolm as the college’s new chief information officer and vice president for enrollment, marketing, and communications. Malcolm, who will officially join the Buffalo State community on July 1, 2018, currently serves as associate vice president and chief marketing officer at the Catholic University of America in Washington, D.C.
“Dr. Malcolm brings nearly 20 years of distinctive higher education experience to Buffalo State, including leadership roles in marketing and communications, as well as extensive experience supporting enrollment management and technology efforts at multiple institutions,” Conway-Turner said. “I believe her dynamic, collaborative, and strategic leadership style and varied work experiences will be a wonderful match for the important divisions of RITE (Resources for Information, Technology, and Education), Enrollment Management, and College Relations. We look forward to welcoming Dr. Malcolm to the Buffalo State family this summer.”
As the associate vice president and chief marketing officer at the Catholic University of America since 2016, Malcolm has overseen the university’s internal and external marketing and communications efforts, leading an 18-person team within the division of enrollment management and marketing. She was responsible for managing Catholic University’s first-ever strategic advertising campaign, while also guiding her team’s efforts in research-based integrated marketing campaigns in print, electronic, multimedia, online, and social media environments to reach target audiences.
“It is such an important and pivotal time to be joining Buffalo State College,” Malcolm said. “President Conway-Turner's vision for the college's future is strategic, forward-thinking, and one that I am pleased to be a part of supporting. It is also an incredibly exciting opportunity to lead such a dynamic and eclectic set of teams. I am not only looking forward to joining the community of Buffalo State, but also that of the city of Buffalo and the State University of New York system.”
Prior to her tenure at Catholic University, Malcom was the executive director of marketing and communications at Delaware State University, where she also worked as the executive director of integrated marketing from October 2005 to December 2008.
Before returning to Delaware State in 2015, Malcolm worked at the University of the District of Columbia for seven years (2008–2015), where she served as executive director of interactive media and portal administrator, executive director of alumni relations, and assistant vice president for marketing, communications, and alumni relations.
Prior to joining the University of the District of Columbia, Malcolm worked at the University of Delaware as assistant director of alumni relations (2004) and at the George Washington University as associate director of law school alumni relations (1999–2003).
She earned a B.S. in business administration from Drexel University in 1997 and an M.S. in project management from the George Washington University in 1998. She completed her Ed.D. in educational leadership from Delaware State University in 2017.